





I chuckle every time I have to photograph new marshmallow flavors (in this case, espresso, which we’ll have for sale in a few days - they all got snatched up within an hour at the BK Flea). I mean, how many different ways can you photograph a marshmallow? But strangely enough, many ways and I am becoming a bit obsessive over them, mostly because they aren’t looking like marshmallows to me so much anymore, but abstract shapes with weird textures, particularly the oddly shaped ends of the pan that don’t get packaged up.
It’s all part in a series of projects I’m doing with the bits and pieces of materials that aren’t used but discarded from the byproducts of the biz (well, except for mushrooms which are my other photographic obsession. I’ll show you those soon).
I’ve also been toying with the idea of selling photographic prints for awhile. It’s been a long process, however, and I’m nowhere near opening up shop. It’s partly due to the fact that I’m feeling a little bit unsatisfied with certain technical aspects of the photos like sharpness and resolution, etc., but largely due to the fact that I’ve been searching for some kind of theme to unify the work - I don’t want to just throw together a collection of my favorite photos - and so this is where I’ve been struggling. I think over the years I *have* developed a certain style - the product shots are pretty minimal and monochromatic and props are used sparingly, but that may be more to do with the fact that I very well may be a lazy stylist. I am, however, becoming more and more interested in photographing food as completely abstract forms which is why I find marshmallows and mushrooms appealing, but….would anybody buy this stuff? (OK, Nichole, I know you would). I can only imagine it if they were blown up big, to take that abstraction even further with an exaggeration of size that is out of context which is why I’m obsessing over sharpness and resolution.
In any case, I’ve got some plans to push these abstractions further. We’ll see where they go.
Posted by Jenna | 18 Comments


We’re starting to book weddings for spring and even some summer weddings as well. This was a winter February wedding that took place this week. I wasn’t sure about the gold ribbon at first (a client request), but I think they came out looking classy if I do say so myself.
Even though Mark is back, the business is slow to ramp back up. For one, the oven at the restaurant broke so that is setting us back with wholesale orders as well as the Brooklyn Flea (we had to cancel on today, among other reasons to do with Mark being out of town). Let’s hope the oven got fixed today as this week has been a financial loss for us. Thank god I am working even if I’m feeling overworked. At least Mark has had lots of free time to spend with the kids this weekend. Sledding, birthday parties, a trip to the aquarium. I’ve been stuck inside.
Posted by Jenna | 7 Comments

In the middle of that snow storm, right when it started looking like a blizzard out there, Mark trekked out to Manhattan to Martha Stewart to deliver some rose vanilla marshmallow hearts after an “urgent” phone call the day before (stuff for press is always “urgent”). The next day, they were on TV. The episode isn’t online yet, but you can see a photo of them as they were shown on the air (photo 23).
Yeah, those marshmallow hearts (or again, baby butts as Mia calls them)…getting national exposure. They also appeared at a Martha Stewart party thrown by the same editor sometime last year (can’t remember if that was before or after they made their magazine appearance). They’re getting around.
Update: We’ll have a bunch of these little heart packages at the Brooklyn Flea tomorrow. I think we need a sign. Preferably inside a starburst. You know, like “As Seen On TV!”
Posted by Jenna | 13 Comments

Thanks to those blog readers who came by to say hi today at the Brooklyn Flea. It was a great first weekend (by the way you can find weekly Market Dates in the sidebar now). We are donating 10% of all sales made at the Flea today to support the relief efforts in Haiti. This goes for sales in our online shops too till the end of next week and the money will be distributed equally among Mercy Corps, Doctors Without Borders, Partners in Health and the UN Central Emergency Response Fund.
And yeah, the pink heart marshmallows are back for Valentine’s Day (or as Mia likes to call them, “baby butts”). This year they are cinnamon!
Posted by Jenna | 11 Comments




I haven’t talked business in a while, but we still make cookies, remember? Here are some recent party and wedding favors we did. We still have a few more Fall and Winter favor orders to go but all in all it was an excellent first official wedding season for us.
So we’re flipping dates on the Flea this weekend, not necessarily because of the crappy forecast tomorrow, but because there is a certain guest as the Brownstoner guys are calling her - “She Who Must Not Be Named” - who will be visiting the Flea this Sunday in Dumbo instead of Saturday to shoot some footage for her show. Can you guess who it is?
Posted by Jenna | 14 Comments



These little 4 packs of maple marshmallows went out today for a baby shower in California this weekend. Lots more marshmallow favors to come in the Fall.
Posted by Jenna | 8 Comments


We’ve been getting a lot of emails on marshmallow favors from the Martha Stewart coverage and these are going to be favors for a bridal shower tomorrow - 40 personalized bags of blue and white cardamom hearts.
And after a little break from markets, we’ll be doing not 1 but 2 this weekend. We’re back at the Fort Greene Brooklyn Flea on Saturday and the next 2 as well after being away all month and on Sunday, we’ll be participating in a new market at the Old American Can Factory on 3rd St. and 3rd Ave in Brooklyn. This market is 2 blocks away from our place so we’re looking forward to an easy set up and break down (nothing beats being able to just walk over with your stuff). If you’re swinging by to check it out, Mia will be Mark’s special market helper and salesgirl throughout parts of the day. Come say hi, she’ll chat your ear off.
Posted by Jenna | 7 Comments

Page 139 in this issue of Martha Stewart Weddings (sorry for the rather crappy photo which makes the hearts look totally weird - it’s dark outside and raining again. Gee, imagine that).
Posted by Jenna | 23 Comments