Selected case studies
Rethinking the digital product experience for a DTC food brand
Co-creating a B2B design tool for the world’s largest modern furniture collection
Visualizing data to make information accessible
Building a product roadmap by engaging a community of early adopters
Amplifying networks and supporting a mission where girls can learn and lead
Creating—and refreshing—a Brooklyn food and lifestyle brand
Selected work
BNY Mellon
UX Lead on a cross-functional team, customizing Microsoft D365 for a global financial institution. I worked as part of a five person embedded team of UX designers and a UX writer to design custom features and streamline complex workflows and business processes, collaborating closely with SMEs and stakeholders in three week sprints for 18 months. I also established visual and UX guidelines, creating styles guides and documentation for designers and developers to brand the experience across institutional lines.
Smithsonian Photography Initiative
A virtual portal into photography at the Smithsonian, aggregating photos from more than 17 museums and galleries. Along with designing the visual UI of the website, I worked with a strategist and technologist to create an interactive multi-criteria search interface which allowed users to access the Smithsonian's photographic archives for the first time. “Enter the Frame” was an early use-case of image tagging, hashtags, and user-generated content.
Winner: SXSW Interactive, Webby Award
Our Courts
A Sandra Day O'Conner initiative to promote civics education in middle schools with classroom resources and discovery-based learning games. I worked with a team of producers, designers, and illustrators, along with the client team at Georgetown University Law Center to conceptualize, design, and develop an online animated in-classroom game on a First Amendment case.
78% of students stated that they would play Supreme Decision again, and 100% of teachers said they would use iCivics again in their classrooms.
Colección Cisneros
An interactive trilingual website commissioned by the Fundación Cisneros that explores six thematic concepts of 160 works by contemporary Latin American artists.
I led a team of designers and engineers to conceptualize eight interactive features exploring how each of these six conceptual themes relate to the artwork. I also provided sound design throughout the website.
Winner, Museums & the Web
Silver, Industrial Design Excellence Award
Finalist, 2003 Stockholm Challenge
UPenn
A redesign of the UPenn Department of Pathology website to reposition itself as a vibrant, forward thinking institution that attracts top-tier applicants.
I led the rebranding efforts as lead designer and created a news-driven homepage with a clean, crisp design that helps drive the mission to showcase the department as an active and vibrant institution. I also art directed a two day on-location shoot that produced unexpected abstract imagery for photographic assets.
Traffic quadrupled after launch and increased 500% over the next 3 years, helping to attract top talent and increase the applicant pool.
Artspace
Artspace launched in 2011 as an online marketplace for contemporary art. I was brought in 6 months after launch to help with the second phase redesign. As the company grew and secured partnerships with museums, galleries, and high profile curators, website functionality, editorial features, and front end content requirements had rapidly changed since launch. Working with the product manager and CEO as the core product team, we made several iterations to core pages and rolled out new sections such as member only private sales.
Orinoco
An immersive, bilingual website that explores the material culture of the indigenous people of the Venezuluelan Amazon through photography and visual storytelling. How do you transport users to the isolated worlds of the indigenous people of the Orinoco?
I designed an immersive opening narrative with parallax scrolling featuring stunning photographic assets from the collection archives with short bursts of narrative text. The power of visual storytelling provides the user with a sense of place as a starting point for further exploration.
Storm King Art Center
A long overdue redesign for Storm King Art Center, a 500-acre sculpture park north of NYC, to coincide with a 50th anniversary, a major exhibition launch, and associated press coverage.
I worked under a tight deadline and budget to transform a static, text heavy website into an elegant, image-driven dynamic site that showcased the work of the collection with stunning photos and improved functionality for visitors.
